NTU live client brief - Autumn 2022

‘The Gift’ in collaboration with All We Are jewellery

A close-up of jewelry and gift boxes, with a Starbucks coffee cup in the background. The jewelry includes a gold ring and a multicolored necklace or bracelet, with some pieces decorated with blue and green gems. The gift boxes are wrapped in brown paper with black spots and gold ribbon.
Jewelry display with rainbow-colored geometric pieces in a wooden box, with the text 'all we are' and a white star-shaped icon above.

Project aim / brief / objective

For this project, I was in a small team to work on a live client brief from the jewellery brand All We Are. We were tasked with createing a captivating 1-minute advert to highlight their latest collection. I held the role of production designer, co-photographer and graphic designer.

Inspired by the storytelling in "Leon the Professional," our concept centered around the theme of unusual connections through jewellery. We wanted to showcase the diverse nature of the All We Are consumer and emphasise the act of giving jewellery as a platonic gesture among friends.

The short film unfolds with two girls bonding over a shared song, eventually discovering they both own pieces from the same collection. As their friendship deepens, their styles begin to mirror each other, culminating in one girl gifting the other a bracelet from the collection.

Additionally, we pitched a dynamic launch event for the collection in Manchester. Our vision was to create an interactive experience, encouraging attendees to mingle with new people, discover the new collection, and enjoy a fun social atmosphere.

Project skills

Photography, image re-touching, creative concept development

Collage of various items including colorful vintage telephones, bean bag chairs, miniature containers, a container house, and decorated cupcakes, with handwritten notes about creating a relaxed environment and themed containers for gifting.
Collage of images featuring different shops, cafés, and indoor spaces with people, food, and decor, along with text indicating 'Box Pickup Locations' and various store signs and logos.
Isometric illustration of stacked gift boxes with colorful ribbons and bows, placed on a dark blue surface with playful stick figures underneath.

Launch

In addition to the short film we produced, we had to pitch the whole campaign to All We Are, I developed some visuals to explain our launch event, which was entered around ‘The gift’ concept. We were passionate about having our event out of London, to make it more accessible to a different audience, which is why we selected Manchester and got local Manchester businesses involved. The invites to the event would be given to the businesses and through a social media and OOH campaign, people would be able to find the invites at each location.