Hi, I’m Alaw, welcome to my portfolio!

I'm a Welsh creative and marketer who thrives on variety and hates standing still.

I love people, love learning, and love the kind of work that does not fit neatly into one box. Whatever I am making, I bring curiosity, care, and a willingness to get stuck in!

(It’s pronounced Al-Aw, more like allow, than A-Law in case you were curious)

HIGHLIGHTS

  • RHUG ESTATE CRAFT BEER

    When Rhug Estate decided to launch their own craft beer range, I got to do something I love — start from scratch. I developed the concept, drew every illustration by hand to match each beer's flavour profile, and designed the labels to sit naturally within the Rhug family. Taking inspiration from William Morris and the interiors of the Rhug bistro, the cans feel rooted in the estate itself.

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  • The Art of F1 Fan Devotion

    THE ART OF F1 FAN DEVOTION

    Visual Report — Final Major Project.

    A visual report on Formula 1 fandom, fashion, and the gap in the market nobody was filling. Research, strategy, illustration, publication design, merchandise, and a full campaign — all conceived and produced by me

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  • ELEVATING KAREN MILLENS BRAND PRESENCE

    A live brief with Karen Millen. Six campaign moments developed from research and consumer insight - OOH, guerrilla marketing, an immersive experience, and a Christmas advert planned, filmed, and directed by our team. Pitched to a full boardroom at Karen Millen's London office.

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Projects

A young woman with dark skin, braided hair, wearing a light-colored, ruffled, and layered fashion piece that appears to be made from translucent fabric and paper, stands against a black background.

Elevating Karen Millen’s Brand Presence

London Fashion Week

Three cans of beverage labeled 'KITCHEN CLUB,' 'NOISE PLAIN,' and 'WALK GOOD WARRIOR,' a lamp, and a yellow starburst sign that says 'Step outside your comfort zone and give our new CRXW beer a try!' on a background of pink and purple vertical streamers.
Jewelry featuring rainbow-colored geometric designs displayed in a small open box with the words 'all we are' and a star symbol above.

Everywhere is ordinary

Fashion Anthropology

Two magazines, one with a photo of athletes and the word 'Hedwig', and the other with the word 'Torriso' on the cover, placed on a black surface.

The Gift

Heddiw //Today

A large industrial port with orange cranes on a dock, shipping containers stacked nearby, and water in the foreground with a boat named 'Vancouver BC.' Mountains are visible in the background under a blue sky with clouds.

Passions and projects

Two young people standing next to a brick wall and a wooden gate, with one wearing a teal cap and the other a black cap, both with sunglasses and casual clothing.

The Art of F1 Fan Devotion

Multiple booklets laid out on a green surface, each showing a cover with a photograph of power lines and a building, along with text including titles and author names.

Castle Rock x Wigflex