NTU Live brief - Spring 2023

Castle Rock x Wigflex

Three cans of different flavors of beer, a silver dinner bell, and a menu on a round table with a pink and purple curtain backdrop and a bright yellow starburst sign with black text encouraging people to step outside their comfort zone and try new beer flavors.
A wooden shelf with various beverage cans and bottles, including a colorful box labeled 'Best Seller Student Cookbook' and a yellow starburst graphic with the text 'Your new favourite beer!'

Project brief / aim /objective

This brief was a hypothetical collaboration between Nottingham businesses Wigflex and Castle Rock brewery. Wigflex sought to reconnect with post-COVID audiences, particularly the Nottingham student community, and they partnered with Castle Rock brewery to create a range of bespoke beers. As a team of 5, our task was to create 3 craft beers, and plan a launch event for the collaboration.

As a team of 5, we developed the ‘House Party' concept, a collection of beers and launch party designed to capture the nostalgia of house parties, that transcends generations that will allow Wigflex to reconnect with a wider audience.

The culmination of this brief was the ‘beer expo’ where we pitched our concept, beers and launch plans to Castle Rock and Wigflex. My group’s concept received an honourable mentions by Castle Rock and wigflex at the end of the day, following out elevator pitch.

Project Responsibilities

As this was a group project, tasks were split between members, my contributions to this project was the photography and editing of these posters, I assisted with the styling. I designed The House Party poster and menu, and was responsible for the copy writing for the flavour notes of each beer.

Project Skills

Photography, graphic design, styling, copy-writing, pitching

A disco ball, a beverage can labeled "Beer Club," and a crystal glass on a table with a pink and black striped curtain background, with a yellow starburst sign that reads, "Step outside your comfort zone and give our new CRAV beer a try!"
A purple and black disco ball, a can with a label that says 'CHEN CLUB', and a yellow burst-shaped sign with black text inviting people to a Wigflex event on campus.
Tri-fold flyer advertising an event called 'The House of Warhol' happening on September 28, 2023, with a set menu from 22:00 to 24:00, presented by Wigflex and Castle Rock. The flyer includes details about the event and features bright colors and graphics.
Tri-fold brochure featuring three craft beers from Castle Rock and Wignex, with descriptions, alcohol percentages, and images of each beer can.
Two colorful vertical boxes feature descriptions of craft beers, each with a small image of a beer can at the bottom. The left box promotes Noise Complaint, a sour beer with strawberry and blackberry jam flavor, 3.5% ABV. The right box promotes Kitchen Club, a low alcohol IPA with a pine aroma, 0.5% ABV.
Colorful event ticket with yellow starburst shapes on a teal background, tilted to the side.
Blurred person walking past two vibrant posters on a textured brick wall. The posters feature bright yellow starburst shapes with promotional text for a nightclub or music event, and contain the words "The House When." The background includes a painted mural with blue, yellow, and red colors.

The promotional material drew inspiration from 80s rave posters and 90s graphics, with a touch of cheesy humour reminiscent of Wigflex's existing visual identity. The goal was to capture the essence and nostalgia of house parties with fun, vibrant designs reflecting the beer's playful flavours.

The menu/set list design was crafted as a playful homage to menus and leaflets often received by students, with a twist. It featured the lineup of DJs scheduled to perform at the event on one side, while showcasing the beers from the collaboration on the other. This multi-purpose design could be distributed before and at the event or placed in Castle Rock pubs, serving as both an actual menu, promotional tool and a keepsake for attendees.

Brightly colored promotional display for a music event featuring cans of beer and a poster with bold, stylized text. The poster advertises a return of an event called 'The House Party' with details about bands and beer launch. The cans are labeled with phrases such as 'Wigflex x Castle Rock' and 'Low Alcohol IPA,' each with colorful designs and text indicating alcohol content.
A table display with bright orange and purple menus titled 'The House Bakery'. The display includes flyers, cans of drinks, and various promotional materials, with some posters featuring performers and event details.
A display with multiple cans of various flavors of beer, a pink neon-lit screen, and a pink flyer with promotional text.
A crowded indoor event with people standing and socializing. The ceiling features exposed wooden beams and decorative string lights. A table in the foreground displays various printed materials, a laptop, and drinks. Two women are visible, one with dark hair wearing a blue dress and striped shirt, and the other with blonde hair in a brown patterned dress. Other attendees are visible in the background.

Captured moments from the lively Beer Expo hosted at a Castle Rock Pub. An exciting day immersed in creativity, presenting our elevator pitches to clients. Setting up and showcasing our vision for the nostalgic house party range.